Client: Unlimited Ventures, INC
Scope of Work: Revitalize Brand Image
We began the process by getting to know Unlimited Ventures and understanding their needs. We listened and discovered that they needed a new brand image as their existing image was dated and reflected a much smaller company.
We used primary and secondary research to understand industry competition. Market research unveiled the competitive landscape and uncovered the competitive positioning to determine strengths and weaknesses.
Through a collaborative process with Unlimited Ventures, we determined unique positioning to set the company apart from competition.
The team developed five creative concepts and analyzed each against our research and creative brief. We then pared it down to 3 choices for presentation to Unlimited Ventures..
Unlimited Ventures chose the mock-up that best matched their business vision. Discussions began as to what modifications should be made. Color choices were discussed in detail including the meanings of colors and their surroundings.
After discussions, the new brand image was executed in the stationery system and website designs. Unlimited Ventures found their sleek new image to be unique, exciting, and appealing to potential clients.
Tactical Implementations:
- Create parent company logo and sub-logos using custom illustrations
- Design stationery system, prepress, and finalizing of printing
- Create electronic templates of letterhead for staff
- Create postcard for building awareness of UV Uptime’s services
- Copywriting of headlines
- Design and utilization of relevant images
- Prepress to printer of client’s choice
- Create sales sheet for re-mailing service
- Design within established brand image
- Create pre-press for printing
- Create electronic version for staff to utilize