Email remains the bedrock of business communication in most industries for both internal and external communications. Here are some of the most common email questions we hear from our clients and recommendations from the Ogres:
Why should I use a company email instead of a personal account?
A branded email (like you@yourbusiness.com) builds credibility, improves deliverability, and reinforces trust with customers. Establishing a company email policy from the get-go provides better control over user access when employees join or leave.
What’s the easiest way to set up a business email account?
Most small businesses use Google Workspace (Gmail for business) or Microsoft 365 (Outlook). These platforms provide custom domain email, calendars, cloud storage, and collaboration tools. Setup usually involves connecting your domain to the provider and creating user accounts.
How do Google services like Google Analytics fit in?
Using a business Gmail account makes it easier to manage tools like Google Analytics, Google Search Console, and Google Ads under one secure workspace. Be sure to set up a company account so ownership stays with your business — hunting down that one employee who knows the password from years ago is no fun.
What are the top 5 email services for small businesses?
- Google Workspace (Gmail) – Popular, easy to use, strong integrations
- Microsoft 365 (Outlook) – Enterprise-grade features and Office apps
- Zoho Mail – Affordable and business-focused
- Fastmail – Privacy-focused with excellent performance
- Proton Mail – End-to-end encryption for high-security needs
How can I keep my email secure?
Always enable two-factor authentication (2FA), use a password manager to create unique strong passwords, and restrict admin access to essential users only.
How do I avoid phishing and scams?
Never click suspicious links or download unexpected attachments. Verify senders carefully and train staff to recognize urgent or unusual requests—these are common scam tactics.