An easy-to-use website for Pensacola’s monthly celebration of the arts.

It’s no secret that we Ogres love our hometown of Pensacola, Florida.

We’re thrilled at the amazing transformation that’s occurred along Palafox Street over the last decade. So, when the opportunity to help one of our favorite downtown events showed up in our inbox, we jumped at the chance to create a modern, feature-packed website for our friends at Gallery Night Pensacola.

Gallery Night Pensacola logoGNP is a nonprofit organization dedicated to bringing thousands of visitors to the streets and businesses of Downtown Pensacola every month. Featuring the talents of Gulf Coast artists and craftspeople, local food trucks and performers, downtown merchants and area charities, the monthly events showcase much of what makes our Gulf Coast city such a great place to live.

While GNP is fantastic at “Taking Art to the Streets” each month, the organization’s old website wasn’t taking anything anywhere. The outdated design, confusing navigation and frustration at an onerous and time-consuming system for editing site content led the GNP board to shutter the website altogether in 2018.

We felt an organization so dedicated to serving the people of Pensacola deserved better, so we stepped up to the plate with big ideas and our famous OgreEnthusiasm.

In our meetings with GNP board members, we discussed primary project goals, identified target audiences and stakeholders, and laid out a game plan for designing and developing a website as cool as the monthly event itself.

Amongst these goals, we identified two primary needs that drove most of our design and functionality decisions:

  1. The website must provide Gallery Night attendees — including locals and out-of-town visitors — quick and easy access to event information, locations and schedules on desktop and mobile devices.
  2. The system must be easy to update and edit for GNP board members without requiring coding or specialized technical knowledge.

To meet these goals, CleverOgre provided the following creative and technical services:

  • Custom WordPress theme design and website development
  • Content editing and optimization of foundational SEO
  • Managed hosting and website maintenance

We created a fun, functional, mobile-optimized website that's as easy to navigate as it is to update.

Gallery Night Pensacola website on a desktop computer and mobile phoneCleverOgre created the new Gallery Night Pensacola website with an organized layout, simplified UX and engaging graphics. On mobile and desktop devices the most important information — including a countdown timer for each month’s event — is front and center.

Monthly event themes, featured artists and the GPS-enabled map of event locations are all presented with easy-to-use interfaces and attention-grabbing calls-to-action. Content-driven SEO is bolstered with keyword-rich meta tags, page descriptions and structured data.

Homepage for the Gallery Night Pensacola website

Informative Homepage

The homepage gets right to the point with date, time and theme information for upcoming Gallery Night events.

Highlighting Featured Artists

Each month’s Featured Artist page includes image galleries to show off their work, as well as links to the artist’s website and social media profiles.

Featured Artist page on the Gallery Night Pensacola website
GPS-enabled map for Gallery Night Pensacola

GPS-Enabled Map

We built a GPS-enabled interactive map to show the location of every artist, stage and food truck at monthly events, as well as downtown merchants, parking and points of interest.

Easy Application Forms

Custom-built forms guide would-be participants, sponsors, merchants and donors through the application process with clear field labels, help text and confirmations.

Application Form for Gallery Night Pensacola participants
Gallery Night Pensacola Sponsor Logos

Sponsor Thank You

Sponsors of Gallery Night Pensacola get the kudos they deserve with high-resolution logos linked to each sponsor’s website.

Michelle Ortiz-Miguez

Gallery Night Pensacola Board Member

“CleverOgre helped us create the perfect landing pad for patrons to connect with our monthly arts and culture community event. The CleverOgre team was always available to assist us, answer any questions, and created a site that was clean and mobile-friendly. The creation of a customized CMS and mapping module allows us to be nimble, timely and relevant to our audience.”

Check out the full site at