Helping a local nonprofit connect with military members and their families.

The Greater Pensacola Chamber needed a user-friendly platform for executing the mission of WFDA.

WFDA — West Florida Defense Alliance logoThe West Florida Defense Alliance is a regional nonprofit organized to build stronger relationships between military personnel and the communities where they live. This meant that WFDA had a long list of website requirements for reaching a wide range of stakeholders.

WFDA contacted the CleverOgre team for a custom WordPress theme and website capable of doing just that.

Working with the Pensacola Chamber’s WFDA committee, we developed project goals and identified target audiences.

Our objectives included providing clear pathways to resources, developing multiple channels of communication, and designing a flexible system for sharing news and event information. To make it all work as intended, we provided WFDA with multiple Ogre services:

  • Original WordPress theme design and custom website development
  • Customized resource management and display system
  • Engaging custom graphics and mobile-friendly animations
  • Content expansion and editing
  • Optimization of foundational SEO
  • Managed hosting and website maintenance
  • Website management training

The new WFDA website makes it easy for viewers to find the resources they need.

Responsive WFDA website displayed on a desktop monitor and mobile device CleverOgre created the WFDA website with a fun, inviting design paired with simple navigation and UI elements. Minimalistic navigation, eye-catching calls-to-action and clear communication all lead to the resources and information intended for each audience.

The resource display system keeps the database of resource entries organized and searchable with categories and metadata. Built to expand as the mission of the support organization grows, the WFDA website is flexible and adaptable. Fully featured resource pages include images, descriptions, links and dynamic previews optimized for search engines and sharing on social media.

WFDA homepage header

Concise and Clear Messages

From homepage previews of the latest entries to the engaging graphics and typography, everything about the site provides concise messaging in a clear voice.

Fun Graphics and Intuitive Inputs

The color palette and tone of voice work together to invite viewers to explore deeper into the site. Mobile-optimized preview cards give brief rundowns of informative pages linked with finger-friendly icons and buttons.

Mobile optimized design for nonprofit website
Sponsor recognition on WFDA website

Added Value for Sponsors

The Invest page thanks the organization’s existing sponsors with logos, descriptions and links. Charts and graphs detail important statistics about the WFDA mission, while lists of sponsorship benefits work to attract new support.

Informative FAQs

An expandable and interactive FAQ system provides answers to Frequently Asked Questions to help target audiences make informed decisions. Structured data provides a rich source of information for Google and other search engines.

Answers to frequently asked questions on the WFDA website
Sponsor recognition on WFDA website

Feature Rich Resources

The custom resource management system displays text, logos, images, links, documents and videos to keep viewers engaged. Managing and updating the resources is easy with customized fill-in-the-blank architecture and powerful organizational tools.

Check out the full site at

Are you ready for a fully customized website to help with your organization’s mission? Contact us and see what CleverOgre can do for you!

Visit the Live WFDA Site